TruEmbroidery™ software
Apple is known for its simple, clean design. The embroidery industry is not. We knew that a straightforward, uncluttered brand would not only resonate with our Mac audience, it would drastically stand out from any other embroidery software on the shelf. From finessing a final name and creating a refreshingly simple yet memorable logo (a flower design that pays homage to the distinct Mac “command” symbol), to building the perfect brand palette and packaging—we strategically crafted every element. Finally, the TruEmbrodiery™ Software brand was born.
Agency: redpepper, Nashville / Atlanta
Art Direction: Rachael Schendel, Lindsey Armstrong, & Katie DeSouza
Design: Rachael Schendel, Lindsey Armstrong, Danny McClain, Shelby Rodeffer, Jaron Jackson, & Sarah Bina
Photography: Neely Catignani & Carl Schulz
Bringing the brand to life
Once we had a name and look, it was time to put the brand to work. We strategically designed the software packaging, including custom patterns which were then used throughout other branding elements. We created custom software icons, designed templates for presentations, outlined brand fonts —the list goes on and on.
